Strategies

Strategies

How to Pull Off a Celebrity-Brand Collab

An illustration of a person sipping a drink while sitting atop a restaurant building surrounded by disposable food packaging

Strategies

How to Influence Consumer Behaviour

By Emily Latimer

Layne speaks to the staff of the Burlington Performing Arts Centre during their Impact Workshop. On a screen behind them, a slide reads: It's OK to make mistakes but it's not OK to not try harder

Strategies

How to Add Belonging to Your DEI Strategy

By Andrew Cruickshank

A couple embracing and carrying their newborn baby with question marks and exclamation points floating around them

Strategies

How to Take Parental Leave When You’re Self-Employed

Two figured with packed office boxes walking along a downward trending graph line. behind them a bar chart also trends downward. The illustration represents how to shut down a business

Strategies

How to Shut Down Your Business

Three people stand before shelves full of product boxes. The two men wear grey branded hoodies while the woman in the middle wears a similar hoodie in black.

Strategies

How to Turn a Business Setback Into Success

By Mathew Silver

Two hands come out of blue portals. on hand holds a phone while the other taps on the screen

Strategies

How to Run a Successful Influencer Marketing Campaign

Two people meeting in the middle of a maze on a light purple background. behind each person is an arrow showing the path they took.

Strategies

How to Navigate Conflict at Work

By Isabel B. Slone

A volunteer processes a pile of lanyards with old branding on them while surrounded by cardboard boxes.

Strategies

How Brands Can Sustainably Dispose of Old Merchandise

An illustration of two people holding their hands out in front of a white clipboard

Strategies

Is It Time for Workplaces to Ditch Annual Performance Reviews? This CEO Thinks So

An colourful illustration of different workers filling out resumes and shaking hands

Strategies

‘We Could Have Lost Half Our Workforce’: How Purolator Curbed Employee Attrition

By CB Staff

A group of tech workings playing instruments and jamming out

Strategies

How to Encourage Employees to Return to the Office

By Mathew Silver