A Passion for Locally-made: Katrina Petryshyn’s Journey Building The Makers Keep

Here’s how this small business owner grew a local artisan community across Alberta

When Katrina Petryshyn founded The Makers Keep, her goal was simple: Provide local artisans with a place to showcase their products in a “market-like” environment. What started as a modest venture has grown into four brick and mortar boutiques and a robust online retail site. Since its launch, The Makers Keep has collaborated with over 500 artisans and is now known as the go-to place where shoppers can find locally designed and handmade goods, including food and drink, clothing, jewelry, stationary, bath and body items and home décor. Petryshyn’s small business journey is a commitment to creating a space where makers benefit from community and connection. 

A spark of inspiration

With a background in jewellery design and manufacturing, Petryshyn had first-hand experience with the challenges many artisans face in getting their products in front of customers. Then, in South Africa, she observed the system of local co-operatives and was inspired by this business model. “I saw these community stores in Cape Town where local artisans sell their products. There wasn’t anything like that in Edmonton, and that sparked an ambition to own my own store,” she recalls.

In 2016, Petryshyn launched The Makers Keep, starting with 12 vendors. Her concept was unique: a rent-free, low-risk opportunity for artisans, who would only pay a commission on their sales. By Christmas of the same year, she expanded to 40 vendors. “I wanted a safe and inclusive space where collaboration could thrive,” she says.

Overcoming operational challenges

Growing a business with multiple locations comes with its own set of challenges. For Petryshyn, one of the biggest hurdles was managing the operational side. “The biggest challenge was manpower,” she explains. “I was doing all the back end when I started—inventory, bookkeeping and all the things it takes to run a storefront. It wasn’t until that first Christmas that I hired my first employee.”

As The Makers Keep expanded, so did the need for more efficient systems. Petryshyn recalls the transition from pen-and-paper tracking to more sophisticated software solutions. “At the beginning, it was trial and error. We moved from Excel to a consignment software called Ricochet, which allows vendors to track their sales and inventory.” 

Building community

“Community is the essence of The Makers Keep. The heart of each location is the people who come in to shop and the vendors who sell their products,” she says. The stores are more than just retail spaces; they host events, workshops, and family-friendly activities, fostering connections between artisans and their customers.

Social media has played a key role in maintaining those connections. Petryshyn shares, “we communicate through email, but social media is often faster, especially with busy vendors. We support each other by sharing content, which helps boost visibility for both the store and the vendors.”

This collaborative approach has not only strengthened the community but also created a ripple effect for local artisans. “Whenever we tag vendors in our posts, they see an influx in sales and traffic, and vice versa,” Petryshyn said. This cycle of mutual support has become a defining feature of The Makers Keep and demonstrates the power of its community.

A quest for financial growth

As The Makers Keep grew, Petryshyn realized she needed financial guidance and support to navigate the complexities of running a business. Having banked with BMO personally, she turned to them when she needed to open her business account. “I was doing my first store build and didn’t know where to go for a construction loan,” she says. She partnered with a BMO Relationship Manager, who has been instrumental in the growth of her business. “Being able to text someone for quick answers is a game changer.”

BMO’s support didn’t end with basic banking services. In 2023, The Makers Keep was featured in BMO’s Wrap the Good campaign, a holiday gift guide that spotlights small businesses and encourages consumers to shop locally. It was an opportunity Petryshyn describes as unheard of for most small business owners. “Without money and the right support, The Makers Keep wouldn’t be here,” she says.

What’s next for The Makers Keep

Looking ahead, Petryshyn is focused on maintaining and nurturing the brand she’s built. “This year, it’s been tough as a small business. We’re seeing a lot of stores close, so my focus is on maintaining what we have and continuing to bring in customers,” she says.

One of her latest initiatives is a small business conference planned for early 2025. The conference will bring together entrepreneurs to share knowledge and offer practical advice on starting and running a business. “It’s about providing educational information and supporting the vendors we work with, as well as anyone looking to start their own business.” 

As Petryshyn continues to empower artisans and support the community around her, The Makers Keep remains a space of collaboration and creativity, with exciting opportunities on the horizon.

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